Save The Days Challenge

AAA - ACA

Video Editing - Motion Design - Image Retouching

Targeting regional AAA members based in the DC/Maryland/Virginia area, the goal of this campaign was to showcase how much money cardholding members could save every day on local events, dinners, and more by using their membership perks. Teaming up with DMV-based influencer Lola (@lifewithleauxla), we challenged her to tally how much she saved on a Washington, DC staycation by using her AAA membership.

THE CHALLENGE

I served as lead Motion Designer & Video Editor on this project, guiding all aspects of post-production including video editing, sound design and final mix, color correction and grading, as well as additional VFX asks. I also created and oversaw the motion design systems that were used across all three videos to maintain a scalable, consistent, and cohesive feel across assets.

MY ROLE

AAA | Save the Days Challenge - Hero Spot

CUTDOWNS

To accompany the longer hero spot, I also edited two (2) :15 second teasers to support its release. These cutdowns were used on social media platforms such as Instagram and FB Reels.

AAA | Save the Days Challenge - :15s Cutdown (4:5)

STATIC RETOUCHING

Additionally, I retouched several static images for client use taken directly from the footage. I was responsible for picking 20 images to present, and these are the 10 final retouched statics that we delivered.