Distributor Meeting 2023
NEW BELGIUM VOODOO RANGER
Video Editing - Motion Design - Post-production
Every year, New Belgium Brewing holds an invitational conference where beer distributors can get a firsthand look at how the company’s beer products (Fat Tire, Voodoo Ranger, etc.) performed over the last fiscal year so that stakeholders can align on marketing strategy going forward. While working for Fact & Fiction, I was tasked every year with putting together a Voodoo Ranger case study and other video assets which highlighted all of the fun pop-ups, campaigns, and more surrounding the brand over the last 12 months.
YEAR IN BEERVIEW
MY ROLE
Serving as lead Video Editor and Motion Designer on this project, I handled timing, flow, motion design, and all post-production aspects such as color grading, sound design, and final audio mix. This video serves as a 2023 case study shown at New Belgium Brewing’s annual distributor meeting, showcasing various PR stunts and social content from the year prior.
New Belgium Voodoo Ranger | Distributor Meeting 2023
TEAM
Agency: Fact & Fiction
Art Director/Designer: Ryan McFarlin
CD: Zephan Knaus
Character Animation: Nikki Pike
Character Animation: Lasse Bergfeld
Head of Production: Lisa Lee