Distributor Meeting 2022
NEW BELGIUM VOODOO RANGER
Video Editing - Audio Mix - Post-production
Every year, New Belgium Brewing holds an invitational conference where beer distributors can get a firsthand look at how the company’s beer products (Fat Tire, Voodoo Ranger, etc.) performed over the last fiscal year so that stakeholders can align on marketing strategy going forward. While working for Fact & Fiction, I was tasked every year with putting together a Voodoo Ranger case study and other video assets which highlighted all of the fun pop-ups, campaigns, and more surrounding the brand over the last 12 months.
YEAR IN BEERVIEW
MY ROLE
Serving as lead Video Editor on this project, I handled timing, flow, and all post-production aspects such as color grading, sound design, and final audio mix. This video serves as a sizzle reel highlighting all of the social media animations that were created by Fact & Fiction in 2022.
New Belgium Voodoo Ranger | Distributor Meeting 2022 - Sizzle Reel
TEAM
Agency: Fact & Fiction
Art Director/Designer: Ryan McFarlin
CD: Zephan Knaus
Character Animation: Nikki Pike
Character Animation: Lasse Bergfeld
Head of Production: Lisa Lee