NEW BELGIUM VOODOO RANGER

Roulette IPA: VDR X Malört

Video Editing - Motion Design - Color Grading

Scientists have long grappled with answering what actually happens when you combine the country’s best-selling IPA with Chicago’s most disgusting rite of passage. We solved that for them. Meet Roulette IPA: a daring drinking game collaboration between Voodoo Ranger and Jeppson’s Malört wormwood liqueur. Open the box, spin the wheel, drink your pick: 6 cans are filled with Voodoo Ranger’s “Juicy Haze IPA”, and 2 mystery cans are infused with the sweaty abomination they call Malört. Would you be brave enough to crack one open?

PULL THE TRIGGER

MY ROLE

Serving as lead Video Editor and Motion Designer on this project, I handled timing, flow, motion design, and all post-production aspects such as color grading, sound design, and final audio mix. This video serves as a case study for the much larger campaign and publicity stunt including PR boxes sent to beer influencers and a pop-up bar in Chicago.

New Belgium Voodoo Ranger | Roulette IPA: VDR X Malort Case Study

TEAM

Agency: Fact & Fiction

Art Director/Designer: Ryan McFarlin

ACD/Copywriter: Andrew Bohren

CD: Zephan Knaus

CCO: Matt Clark

Character Animation: Nikki Pike

Endcard Animation: Lasse Bergfeld

Post-production Supervisor: Ben Pickett