Product Explainers
SOLID GOLD PET
Motion Design - Video Editing - Asset Library Management
This project was all about creating fun, engaging animated product explainer videos that bring Solid Gold Pet to life. The goal was to highlight what makes their recipes special- high-quality ingredients and thoughtful nutrition behind every formula- while breaking things down into simple, visually appealing stories that connect with how people actually care for their pets every day.
THE GOLDEN STANDARD
Led animation and built out a consistent motion system on branded product explainer assets created for Solid Gold Pet. Oversaw motion design, editing, and sound design to ensure work remained congruent with brand guidelines. Managed an asset library across 37 unique product explainers for various food, treat, and supplement offerings for dogs and cats.
MY ROLE
Solid Gold | Grass Guardian BioBoost
Selected Projects
A sampling of animated product explainers made for Solid Gold Pet. I was responsible for building out all motion design of supplied design and product assets, sound design, and final exports. 37 videos were designed for web and social.
Solid Gold Pet | Love At First Bark
Solid Gold Pet | Feline Favorites
Solid Gold Pet | Nature’s Harmony
Solid Gold Pet | Let’s Sea Fish Oil
Agency: Fact & Fiction
Art Director/Designer: Brandon Gorthy
CD: Quinn Lindgren
Head of Production: Lisa Lee