“YOU DO YOU” CAMPAIGN
PIZZA HUT
Video Editing - Motion Design - Post-production
IT AIN’T EASY BEING CHEESY
Great pizza is not made in a vacuum… which is why Pizza Hut needed a way to highlight some of their best employees working in franchises across the country. The “Pizza Hut Icons” and “You Do You” videos were part of a larger campaign of work looking to not only acknowledge and thank Pizza Hut crew members for being awesome team players, but recruit new talent to join kitchens throughout the franchise network. Part recognition, part recruitment, this campaign spotlights Icon personalities who typically work behind the scenes while inviting the next wave of talent to step into the kitchen.
Led post-production on short-form branded assets created for Pizza Hut. Oversaw motion design, editing, and sound design to ensure work remained consistent with brand guidelines across the “You Do You” and “Pizza Hut Icons” videos.
MY ROLE
Pizza Hut | Pizza Hut Icons
The “Pizza Hut Icons” shorter form :60s video above was created so that crew members could volunteer members of their team to be properly recognized and celebrated for all that they do. A selected group of Icons visited Pizza Hut HQ, where our team recorded their experience working for the company. The “You Do You” longform video was the result of these conversations with the Icons, showcasing their careers and accomplishments. Pizza Hut prides itself on being a welcoming, inclusive, and appreciative working environment, and the words of the Icons serves as a strong testament to this mission.
RECOGNIZING “GRATE” TALENT
Pizza Hut | You Do You - Longform
Pizza Hut | You Do You - Garrett
Agency: Fact & Fiction
ACD: Brendan Wray
Senior Copywriter: Meghan Burns
DP: Boston Heath
Producer: Lois Davis
Producer: Maren Mendoza
Head of Production: Lisa Lee