AAA - ACA
Happily Ever After
Video Editing - Motion Design - Color Grading
AAA was seeking a captivating and creative way to inform potential customers of some of their biggest membership perks and offerings. The solution? Taking “adult” subjects such as life insurance or car care and turning them into playful children’s rhymes. Booking a travel agent or scheduling your oil change doesn’t have to be so daunting, especially when a little whimsy and magic are introduced.
RHYME & REASON
MY ROLE
Across 9 short-form video assets, I was responsible for all video editing, motion graphics animation, and post-production aspects such as color grading, sound design, and final audio mix. From rough cuts to final edits, I was the lead video editor making creative decisions while implementing creative team and client feedback across iterations. Each business line (Car Care, Insurance, Travel) had 3 videos each.
AAA | Happily Ever After - EMPI
Each business line (Car Care, Insurance, Travel) had three (3) 16:9 final videos delivered. I led post-production on all 9 final cuts: tackling the edits and their subsequent iterations, mixing audio, color grading, and exporting for appropriate web platforms.
FINAL DELIVERABLES
CAR CARE
AAA | Happily Ever After: ASC-Certified Mechanics
AAA | Happily Ever After: Car Care Member Benefits
INSURANCE
AAA | Happily Ever After: Life Insurance
AAA | Happily Ever After: Collision vs. Comprehensive Insurance
AAA | Happily Ever After: Home Insurance
TRAVEL
AAA | Happily Ever After: Why You Need a Travel Advisor
AAA | Happily Ever After: Travel Insurance
AAA | Happily Ever After: The Travel Site
Agency: Fact & Fiction
Art Director/Designer: Haley Renschen
Copywriter: Claire Krantz
ACD: Brendan Wray
CCO: Yelan Tong
DP: Boston Heath
Producer: Lois Davis
Post-production Supervisor: Ben Pickett